How is NeoHealth’s Entry in the UAE Likely to Influence Home Healthcare?

Highlights

• Home healthcare industry expected to grow in the UAE amid a rise in chronic diseases

• The industry’s prospects are boosted by government legislation, insurance availability and integration of technology

The United Arab Emirates’ (UAE) geriatric population is expected to rise steadily in the next few years. The trend is likely to drive demand for home healthcare services within the country. Government policies, insurance plans and the entry of private players in the home healthcare market has further boosted the industry’s prospects.

NeoHealth’s recent launch in the UAE market is likely to increase competition in the sector. The firm offers clinical care, postoperative rehabilitation, elderly and newborn care, as well as home diagnostic services. Patients can book either for one-off visits or for a prolonged duration. Such services are also considered as a budget-friendly option with most users favoring home healthcare over hospital care to manage chronic ailments such as diabetes, cancer and heart disease. The firm provides a licensed team of nurses trained according to international standards.

The rise of home healthcare firms is expected to reduce the pressure on hospitals. With the availability of insurance for caregivers, the sector is anticipated to become an integrated part of healthcare plans. The demand for skilled staff is likely to boost expertise in the healthcare sector in the UAE.

Home healthcare also offers several opportunities to seamlessly incorporate technology with the services. For example, NeoHealth provides customers the option to schedule Zoom as well as in-person meetings with nurses. The staff is equipped with tablets that connect to patients’ records systems, adhering to Dubai Health Authority (DHA) compliance standards. The integration of artificial intelligence with portable diagnostic devices and testing kits is another factor in favor of the industry’s expansion.

The changing lifestyle is also a key driver of the home healthcare market with people preferring prompt access to healthcare within the comforts of the home instead of travelling long distances to hospitals or clinics. The remote healthcare alternative such as telemedicine is likely to help populations from non-urban areas to access specialised care. 

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